The Green Campaign is geared towards maximising and celebrating our Individuality and Nationality respectively.
The meaning of colours can vary depending on culture and circumstances; and each colour has many aspects.
Colour is a form of non verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual.
Green is the colour most commonly associated with nature, the environment, spring, hope, the powerful energies of growth, and desire to expand or increase. It can also communicate safety to proceed, as in traffic lights.
Balance and a sense of order are found in the colour green. Change and transformation is necessary for growth, and so this ability to sustain changes is also a part of the energy of green.
Green gemstones are used to attract money, prosperity and wealth. They are balancing stones that promote growth and fertility.
Why “The Green Campaign”?
Green has many connotations globally. Darker greens relate to money, wealth and prestige, while lighter greens relate to growth and freshness.
Green in Europe and the United States is sometimes associated with status and prosperity. From the Middle Ages to the 19th century it was often worn by bankers, merchants, country gentlemen and others who were wealthy but not members of the nobility.
The benches in the House of Commons of the United Kingdom, where the landed gentry sat, are colored green. The House of Representatives in Nigeria is called the Green House. In the United States green was connected with the dollar bill. Since 1861, the reverse side of the dollar bill has been green.
Green is one of the three colours (along with red and black, or red and gold) of Pan-Africanism.
Green on some African flags represents the natural richness of Africa. Some countries used green in their flags to represent their country’s lush vegetation, as in the flag of Jamaica, and hope in the future, as in the flags of Portugal and Nigeria. The green cedar of Lebanon tree on the Flag of Lebanon officially represents steadiness and tolerance.
The green on the flag of Nigeria represents the forests and natural wealth of the country. The Green revolution programme in Nigeria was a major agriculture policy and the Fourth National Development Plan of the country. It was introduced in April 1980 and was intended as a programme to ensure self sufficiency in food production and to introduce modern technology into the Nigerian agricultural sector largely through the introduction of modern inputs.
Green is often used to symbolize rebirth and renewal and immortality.
Green is the color most commonly associated with youth.
As a Non-Governmental social Enterprise [NGSE] focused on National Rebirth and Socio-Economic Development working with Young people and families, we will leverage the Colour “Green” to drive our message home to Nigerians.
The “Green Spot”
As citizens generally, we are individuals and then we are Nigerians (Citizens/Part of & Stakeholders in a Country). Therefore, we are “who” we are by virtue of “where” we evolved from. The “Green Spot” is the ideology behind the Green Campaign and it reflects both identities of “Individuality” and “Nationality”.
The “Green Spot” is therefore used in two (2) senses; as a location and as a “spot” aka a dot.
Thus, the first Spot of location is “YOUR NATION NIGERIA & WHEREVER YOU FIND YOURSELF AS A NIGERIAN” – That is your “GREEN SPOT”, which in essence is your Nationality; while the second spot is “YOU” the individual – You being “the Agent of Rebirth in the Location” and as a determinant of what happens in that Location, which is your individuality.
As citizens, our nationality must be reflected in our individuality as our individuality reverberates through our nationality.
As a company, Fundacion Exito Ltd./Gte uses 2 different shades of Green as its brand colour in maximising and celebrating our Individuality and Nationality respectively. Our Green Shades are: “Emerald Green” and “Lime Green”.
Emerald green is an inspiring and uplifting color suggesting abundance and wealth in all its forms, from material wellbeing, to emotional wellbeing to creative ideas.
Lime green inspires youthfulness and fun. It creates a feeling of anticipation, and helps to clear the mind of negativity.
Nigeria, though a place, is only defined by its people. Our collective wealth, material wellbeing, emotional wellbeing, creativity, ideas and youthfulness are a Green energy as envisioned by our National flag – a representation of who we are as individuals and as a Nation – our Collective pride.
Our goal is to re-colour this pride – by enhancing our vision, stability and endurance in the faith that things will get better for us as individuals, in every sector and in our nation.
Why “Wear Green”?
Green represents our faith in our Nation and in our Individuality.
The symbols of this Green would include among others … Arm bands, neck Ties, pocket squares, sports wears, berets, bandanas, t-shirts, wrist watches, stationery, office and home accessories, etc; to mention a few.
We would also have Green concerts, Green walks, Green events … etc; to mention a few.
We would WEAR GREEN because it is a symbol of and a physical representation of our Vision and Solidarity in our pursuit of the Collective National Wealth, Development, Productivity, Change, Hope, Rebirth and Renewal in our Nation.
Like the Green leaves and growing fresh grass, with our natural inclination to growth and development as citizens, WE take the energy and challenges of our environment as the plant takes the energy of the sunlight and WE convert these challenges into Wealth, Development, Productivity, Change, Hope, Rebirth and Renewal for our Nation.
The common wealth of our Nation will be maximised for our collective benefits as we individually grow to Greatness.
This is our Mandate!
It is our Identity!!
It is our Re-Birth!!!